Viceroy Hotel Opens in My Old ‘Hood

Luxury lodging on Manhattan’s West 57th Street

309 West 57th Street, now a coop.
309 West 57th Street, now a coop.

A lifetime ago, I lived at 309 West 57th Street in New York, so I perked right up when I received a press release indicating that the new Viceroy New

The new Viceroy Hotel at 120 West 57th Street.
The new Viceroy Hotel at 120 West 57th Street.

York has opened at #120,  “feeding off the vibrancy of the city that never sleeps and the iconic bustle of West 57th Street.” In words and photos, I see that the new hotel in the old ‘hood is all about fine design and opulent luxury, which the press release continues to note makes it “a game-changing hotel that breaks the mold of typical midtown properties, catering to the most discerning tastemakers and trendsetters through a unique downtown aesthetic – without compromising on uptown sophistication.” Just two blocks west, I lived in an early 20th-century building with a Gothic-inspired exterior and solid but undistinguished apartments, mostly one-bedrooms.

My old building had 16 or 17 floors, now all shadowed by Hearst Publishing’s skyscraper plunked on top of the façade of an older structure. The release continues, “Viceroy New York offers 240 luxury guest rooms throughout 29 stories, many of which showcase sprawling views of Central Park. With floor-to-ceiling windows tailored in exotic woods, supple leather and a mix of metal accents, each room features top-of-the-line amenities, including Beats by Dr. Dre Beatbox Portable audio sound systems, Sferra linens, Neil George spa products, illy coffee machines and custom curated mini-bars featuring top-shelf offerings like Vosges Haut-chocolat, Mash soft drinks and Hudson Whiskey. Guest rooms also provide hotel-branded smartphones with Viceroy Connect, a custom app that allows guests to control every aspect of their stay – including in-room elements, outside communication and concierge services. The hotel will also provide guests with personal training services.”

The hotel restaurant, Kingside, opens on Monday, October 28 featuring “an extensive raw and crudo bar, a variety of toasts, charcuterie and cheeses, salads and small plates, as well as larger entrees for sharing such as pastas, fish and meats. Complementing the variety of inventive dishes are classic cocktails like a custom barrel-aged Manhattan made with Michter’s Rye, Canparo Antica and Angostura Bitters, and the Aviation, made with Bombay Gin, Maraschino Liqeur, Crème De Violette and fresh lemon juice. The venue also serves fresh cold-pressed juices from Liquiteria.” When I lived at #309, a Chock Full ‘O Nuts luncheonette occupied the near corner. Hot dogs and cream cheese on date and nut bread were 35 cents.

In-season room rates at Viceroy New York start from $559, based on double occupancy, with a special weekend rate of $459. My rent-controlled apartment was $157 a month — in old money. What a difference a few decades make. For more information about the Viceroy or to make a reservation, contact 212-830-8000..