Vail CEO’s Epic Generosity

Ski company boss writes BIG checks to worthy causes.

Vail-logoVail and Aspen, the most glamorous names in American skiing, are the linchpins of the communities where their ski mountains are located. Rob Katz, the mega-resort operator’s head man, and his wife, Elana Amsterdam, have opened their checkbook with unprecedented generosity.  From Vail Resorts’ press release:

Vail Resorts, Inc. CEO Rob Katz and his wife, Elana Amsterdam, founder of Elana’s Pantry, made personal contributions totaling $2 million to 12 local non-profit organizations in the communities where the company operates, including Eagle, Summit, Denver and Boulder counties in Colorado; Summit County in Utah, South Lake Tahoe in Nevada, North Lake Tahoe in California; the Municipality of Whistler in British Columbia, Canada; Afton in Minnesota; Brighton in Michigan; Kenosha County in Wisconsin (near Wilmot); Cooma in New South Wales, Australia (near Perisher); and Jackson in Wyoming (near Grand Teton Lodge Company). Each of the contributions will be directed toward programs that support the welfare and education of children in these local communities.

“The success of our local communities brings a number of unique challenges that require our focus and attention – none more important than helping kids and families who are most vulnerable. Elana and I feel fortunate to be able to provide this support to these outstanding non-profits to allow them to continue their great work,” said Rob Katz, chairman and chief executive officer of Vail Resorts.

This announcement follows last year’s $1.5 million contribution by Rob and Elana to the Epic Promise Foundation, which provides grants to employees of Vail Resorts who are in need or are looking for additional educational opportunities…[There are] non-profit organizations receiving funds from this $2 million gift and the impact these funds will have on children and families in the local communities they serve. 

Think about this next time you buy VRI resort pass or buy a lift ticket.