Lapsed lawyer’s travel guidebooks defined American travels.
While Arthur Frommer was stationed in Europe during the Korean War, he published a slim guide to help nervous GIs navigate the mysteries of foreign travel with its mysterious money, food and customs.
The book sold out, and the inspired Arthur Frommer, a recently minted lawyer, returned to Europe to research and write what became Europe on $5 a Day. It was published in 1957, making this the 60th anniversary. When a college roommate and I toured Europe for three months several years late, inflation had not yet struck, and we managed on close to a $5 daily budget. That trip fueled my lifelong desire to cross oceans to see and experience new places.
There followed more guidebooks a magazine, a television show and a blog. In recent years, he has teamed up with his daughter, Pauline, to keep the iconic brand going. Thank you, Arthur, for kindling the travel lust in millions of Americans.