Frommer’s Guides at 70

Lapsed lawyer’s travel guidebooks defined American travels.

An edition from the early ’70s. I think this was the one I toted around.

While Arthur Frommer was stationed in Europe during the Korean War, he published a slim guide to help nervous GIs navigate the mysteries of foreign travel with its mysterious money, food and customs.

The book sold out, and the inspired Arthur Frommer, a recently minted lawyer, returned to Europe to research and write what became Europe on $5 a Day. It was published in 1957, making this the 60th anniversary. When a college roommate and I toured Europe for three months several years late, inflation had not yet struck, and we managed on close to a $5 daily budget. That trip fueled my lifelong desire to cross oceans to see and experience new places.

There followed more guidebooks a magazine, a television show and a blog. In recent years, he has teamed up with his daughter, Pauline, to keep the iconic brand going. Thank you, Arthur, for kindling the travel lust in millions of Americans.