Every year, Destination Germany, the marketing and promotional arm of the German National Tourist Board, comes up with themes that showcase a particular aspect of this varied and vibrant country. The key theme for 2014 will be Germany’s world heritage sites and world natural heritage sites. Of the 962 UNESCO sites around the globe, just under half are in Europe, and 38 of those are in Germany. They include churches, abbeys and palaces, parks, historic towns, industrial monuments and natural landscapes. These range in time from the pre-historic Messel Pit Fossil Site to the early 20th century Bauhaus centers of Dessel and Weimar. Germany will position all 38 sites under the banner “UNESCO World Heritage – sustainable cultural and natural tourism.”
I never would underestimate the importance of validation by UNESCO in international tourism. It not only attracts foreign visitors, but it also adds a layer of protection, since countries are disincentivized from messing with heritage sites. Not that Germany is likely to do anything other than maintain, restore and protect. After all, this is a country that rebuilt after World War II with one eye on restoring the best of the past and the other on the future.
Petra Hedorfer, GNTB’s chief executive said that “For 34 percent of cultural tourists visiting Germany, the UNESCO designation represents an incentive to travel.”